We threw it back to 1995 to celebrate the 30th anniversaries of two great Canadian icons: the Toronto Raptors and the McFlurry®.

The creative emulated the golden era of 90s hip-hop, and blended the classic raptors '95 jersey with the heavy influence of 90's street art to solidify the aesthetic throughout the campaign, featuring custom graffiti throughout the design system.

The campaign included a Scotiabank Arena takeover, three hip-hop tracks, a full length music video, traditional paid media, and wild postings. So pick up, the 95 is callin. See how the Raps and McFlurry® celebrated 30 years of ballin!