The Big Mac® has been a McDonald's marquee product since its Canadian launch in 1968. Two all-beef patties, special sauce, lettuce, cheese, pickles, onions, and three buns. Its reputation is unprecedented to an old zillennial fart like me but how do we make it gain traction with Gen Z?

We launched Inspired by Big Mac® to remind everyone why we love this sandwich. We released a limited edition Big Mac® dipping sauce and lent our platform to Gen Z makers to showcase their appreciation for the sandwich through their own creations and self-expression.