Summer Drink Days is back for its 13th year. Summer at McDonald's is one of the most important calendar events of the year, as QSRs compete for market share with refreshment offers. This is the biggest program of the year in both sales and scope of work.

I was tasked with breathing new life into this program by conceptualizing assets with a more youthful aesthetic. To do so, we collaborated with LindseyMadeThis to create custom illustrations displayed as static embellishments and integrated animations. This resulted in a fully scalable design system that spanned across small mobile banners to large scale billboards with built on extensions.